Welcome to Amari Hair Elixirs—South Africa’s luxurious ritual-based hair oil brand for thinning hair, breakage, and irritated scalps.

Formulated with powerful botanical ingredients like rosemary, neem, and peppermint, our cold-pressed elixirs nourish the scalp, stimulate regrowth, and restore hair strength—naturally.

From hair loss to dry scalp and heat damage, our oils are designed to support your hair through every season of life.

man and woman unisex hair oil

For Everyone

Hair loss doesn’t discriminate — and neither do we.

Whether you're navigating postpartum thinning, a receding hairline, or stress-related shedding, Amari is formulated for real people, real results, and real rituals.

Three elixirs. One goal.

Healthier roots, stronger strands, and a self-care ritual you’ll actually look forward to.

Bestsellers That Speak for Themselves

Ready to transform your scalp and strands? Start here.

Why It Works

  • amari hair oil droplet

    Step 1: Powerful Botanicals

    We blend potent oils like Rosemary, Pumpkin Seed & Bhringraj to stimulate roots and nourish follicles.

  • calm soothing ritual amari hair oil

    Step 2: Targeted Rituals

    Three elixirs for calm, regrowth, and strength. Tailored care for your hair journey.

  • science beaker and supporting hand

    Step 3: Science + Self-Care

    Formulated for results. Designed for ritual.

The Science Behind Amari

The Ritual is the Treatment.

Hair loss is never just cosmetic—it’s deeply emotional. That’s why Amari blends ancient hair oiling rituals with modern scalp science.

Our formulas are enriched with botanicals shown to boost circulation, reduce inflammation, and improve follicle health over time.

Praise From Our Community

“My hair has never felt this nourished — and the nighttime ritual calms my mind after the longest day.”

– Naledi, Cape Town

"I’ve had male pattern baldness for years and nothing really helped. Amari’s Regrow Elixir actually slowed down the shedding. I can see new growth starting now — honestly didn’t expect that."

— Jason, Johannesburg

"After having my baby, I lost so much hair I didn’t recognize myself. I started using the Regrow Elixir every night before bed — not just for my hair, but for me. Within a few weeks, I saw less hair fall and tiny new hairs coming in. It’s the first thing that’s actually made a difference, and it’s become my little moment of peace each night."

— Leah, Pretoria

Hair Growth Science FAQ

When will I start seeing results?

Hair regrowth doesn’t happen overnight — but consistency makes a difference.

Most customers report early signs of regrowth (like baby hairs or reduced shedding) within 3–6 weeks of regular use. For best results, apply 2–3x a week and commit to your ritual.




Will it make my hair or scalp oily?

Not at all — our oils are lightweight and fast-absorbing, designed for scalps, not just hair. A few drops go a long way. You can rinse after a few hours or leave it overnight for deeper nourishment without heavy buildup.

Is it safe for breastfeeding or sensitive scalps?

Yes. We created a breastfeeding-safe version of our Regrow elixir using gentle, non-hormonal botanicals. All Amari formulas are free from synthetic fragrances, sulfates, and parabens — and crafted for scalp health first.

What makes Amari different from other hair oils?

Most oils just sit on the hair — Amari is formulated to penetrate deep into the scalp, nourish the follicles, and support real regrowth. We use cold-pressed, unrefined oils like rosemary, pumpkin seed, and bhringraj — ingredients backed by science and trusted for generations.

Our Story: Rooted in Ritual, Guided by Nature

Amari was born from a deeply personal journey — after facing severe postpartum hair loss, our founder turned to the ancient rituals of weekly hair oiling passed down through generations. What began as a healing practice soon became a calling: to create luxurious, science-backed elixirs that nourish not just the hair, but the soul.

We believe that hair care should be a sacred ritual — a moment of stillness in a fast-paced world. That’s why every Amari Elixir is handcrafted in small batches using cold-pressed oils and powerful botanicals known for their regenerative properties.

From the first drop, Amari invites you to slow down, to reconnect, and to rediscover the beauty of ritual.

Find out more about The Ritual here