About Us

After my second pregnancy, I lost almost all of my hair.

I was exhausted, breastfeeding, and staring into the mirror at a hairline that was disappearing — and so was my confidence.

In desperation, I searched for a solution that was natural, effective, and safe to use while nursing. Nothing felt right.

So I turned to the one thing I remembered bringing strength, growth, and softness to my hair as a child: the weekly hair oiling ritual my mother practiced with such care.

From that memory — and my recovery — Amari was born.

A collection of potent yet gentle elixirs inspired by ancestral African and Indian traditions, created for people who are done with damage and ready to restore not only their hair, but their connection to self.

Whether you’re recovering from postpartum hair loss, stress-induced shedding, or simply seeking a more intentional ritual — Amari is for you.

What We Stand For

Ritual Over Routine
We believe in slowing down. In turning everyday care into a sacred ceremony. Because healing doesn't happen in a rush — it begins in ritual.

Science Meets Sensory
Our elixirs are grounded in ancestral wisdom and botanical science — but they’re also about how they feel. The scent, the warmth, the stillness. Results and ritual, in balance.

Integrity in Every Drop
Hand-poured in small batches, each bottle is crafted with purpose, precision, and care. No shortcuts. No compromises. Just pure intention.

Self-Care is Power
To pause. To nourish. To reclaim space — for yourself, your healing, your roots. In a world that pulls you in every direction, this is your resistance.